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A self-described Internet Ninja who has worked in Website Design & Development, Internet Marketing, Website Optimization and Web Analysis. David is a DZone MVB and is not an employee of DZone and has posted 24 posts at DZone. You can read more from them at their website. View Full User Profile

Application Of Cialdini’s 6 Principles of Persuasion – Introduction

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If you work in the world of Online Marketing, Conversion Rate Optimization or any form of business then there is a very strong chance that you have heard of Robert Cialdini‘s 6 Principles of Persuasion.

6-principles-of-persuasionOver the next few days I am going to be sharing a series of blog posts that looks at each of the six steps in more details and provide examples of how you can apply them on your websites to increase conversion rates.

The 6 Principles of Persuasion were born back in 1984 when Cialdini published a book called “Influence: The Psychology Of Persuasion” – If you have not read it, then I would strongly recommend grabbing yourself a copy. Since their first appearance back in the 80′s the principles have been adapted to work in many niches and walks of life and in more recent times have become an important part of an Internet marketers toolkit.

“People’s ability to understand the factors that affect their behavior is surprisingly poor” – Dr Robert Cialdini

When you are looking to get someone to convert on your website, you are attempting to persuade them into a desired action. By applying the 6 principles of persuasion you can greatly increase your chances of turning that browser into a new customer, all with only a few simple but effective tweaks to your current website. You can learn how to hack into the visitors decision making process and pull them in the right direction.

Over the course of this series of posts I will introduce you to each of the principles of persuasion and give you guidelines on how you can apply them to increase your websites conversion rate. Here are the 6 principles:

  • Part One: Reciprocity
  • Part Two: Commitment
  • Part Three: Social Proof
  • Part Four: Authority
  • Part Five: Liking
  • Part Six: Scarcity

I would advise that you subscribe to the RSS feed to ensure that you do not miss out on this exciting series of posts that are certain to help you increase your conversion rates.

Published at DZone with permission of David Shaw, author and DZone MVB. (source)

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