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Gamification Best Practices for Communities

09.01.2013
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Gamification is the latest buzz word. You can't read a social business blog post or attend a conference without people debating the merits of this technique, which uses game, economic and loyalty to engage people and solve problems. Check out these surprising gamification stats:

More than 70% of the world’s largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014 (Gartner)

Vendors claim that gamification can lead to a 100% to 150% pickup in engagement metrics including unique views, page views, community activities, and time on site (M2 Research)

Over 2/3rds of employers consider gamification an effective strategy for encouraging their employees to improve their health (Buck Consultants)
80% of current gamified enterprise applications will fail to meet their objectives, due largely to poor design (Gartner)
63% of American adults agree that making everyday activities more like a game would make them more fun and rewarding (JW Intelligence)

While you should be able to gamify most everything to provide incentives and reward people for meeting their goals, the logistics and execution can be rather complex.At Jive, we wanted to move beyond the hype. We turned to our community of thought-leaders to determine some best practices, measures of success and interesting stories.  Check out our user-generated gamification best practices SlideShare:


I'd like to give a shout out to all of the fabulous contributors: Ted Hopton, Shirlin Hsu, Jennifer Kelley, Alan Lepofsky, Wes Goldstein, John Summers and Megan Truett.

What tips do you have for gamification? Comment below or join these swarm discussions:

Look for additional swarms in the Jive Community on other topics. Who knows, your insights could end up in a similar best practices document!

Published at DZone with permission of Jive Community, author and DZone MVB.

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