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IBM expand social business offering in Europe

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Earlier this year IBM launched a new suite of analytics tools for its social business software.  They announced further extensions to their social business offering this week with the opening of a new data centre for their IBM SmartCloud in Germany.

The new data centre will be serving customers in Europe, the Middle East and Africa, who will be able to take advantage of the new facility to deploy cloud based social business services that help employees share knowledge and collaborate more effectively.

It is a further move by IBM to establish themselves as a market leader in the social business industry, which Forrester believe will be worth $6.4 billion by 2016.

The new data centre will offer a mix of public and private clouds, or even a mixture of the two depending on circumstances.  Customers will have access to the usual IBM social suite of meetings, email, instant messaging and more.

Social business allows organisations to tap into their knowledge base more effectively, collaborating to produce things such as more sales, new products or better processes.

"As global cloud-based Social Business adoption soars, companies continue to turn to IBM to usher them into this new social era," said Alistair Rennie , general manager, social business of IBM. "With the new European Data Center we expand our industry-leading Social Business footprint, strengthening our ability to meet the needs for businesses seeking security-rich, flexible cloud environments that let them unleash innovation and drive a smarter enterprise."