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I have worked across multiple industries from Nursing,to Lecturing, Private Health Consultancy and Management of a College. I have always worked deeply with people and business owners using a variety of skills and experiences. I love people, business and psychology and that is why I have fallen madly in love with and trained as a social media consultant. It ties everything up beautifully. Kay is a DZone MVB and is not an employee of DZone and has posted 18 posts at DZone. You can read more from them at their website. View Full User Profile

The Rudiments of SEO- Are You Reachable, Regular, Relevant, Reliable and Readable?

01.09.2013
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This article outlines The Rudiments of SEO.  How many do you do on a regular basis?  These things should be second nature to any business owner who wants to sell online. 

Occupy The Net 300x168 The Rudiments of SEO  Are You Reachable, Regular, Relevant, Reliable and Readable?Stay Reachable

Considering that nearly 65% of your web visitors find your site through the search engines, search engine optimisation or SEO should be a central part of your marketing scheme.  If you want to get in front of your potential buyers and  boost your sales then you must follow the right methods and techniques. If you want to scoop up a good share of your market, you have to get on to the first page of Google.

Stay Regular

SEO needs to be consistent and requires a lot of work in your part. Search engine algorithms adjust regularly, so it is important to stay updated with the latest trends and approaches, since some of your methods may no longer work after a few months. You have to be prepared for the long term and view how your business will continue to grow through SEO. It takes a lot of discipline and patience to see results. At first, your methods may not seem to be working, but as you continue to enhance the steps and process, you can do good business and expand your client base.

Stay Reliable

You have to know how to ask the right questions both in terms of knowing your niche and thinking like your customer.  Research the specific details of your business, and learn more about the industry by reading articles by experts and other successful businessmen. To find out how SEO can be used to the maximum,  you must understand your target customers. One of the most effective methods is to ensure that your web site is easy to navigate. You need to always have good and fresh content. Update your blog and articles regularly.

Join online forums and discussion boards and talk to your target customers. You can place links in your signature and copy the same articles you have from your web site to boost credibility and reputation. Read other articles and visit other successful web sites. Find out which keywords will most likely be used by your target customers and use these wisely throughout your articles. You may hire ghost writers to help you make relevant and useful articles in a shorter span of time.

Stay Readable

Include a site map page. Spiders cannot index your pages if these cannot be crawled. You can use a site map and the right HTML and other codes that will keep you visible to spiders. The spider will easily understand the hierarchy of your site. Make sure you have an easy-to-crawl navigation menu. You may discuss the details with a webmaster to help you improve visibility. If you have a big web site, create many site map pages. Each one should have less than 100 links. All your SEO moves should have a focus. Make use of web analytics software to track the right methods and get rid of irrelevant and time-consuming efforts.

The URLs and file names should be friendly to SEOs. Use 2 to 3 hyphens at most to keep your file from appearing like a spam. Use hypens, not underscores, in your URLs and filenames. Hyphens are considered as “space”, unlike underscores.

Stay Relevant

Always ensure that you have a relevant title and meta description on each web page. The page title is the most vital factor of on-page SEO. It is unlikely to rank very high for a primary term without the word being included in the page title. Ignore the keywords meta completely if you find that these are not relevant and only confuses visitors. Always write for visitors and users. The content of your site and articles should always be related to your industry and company.

The rudiments of SEO will be central to our website courses in Cumbria this spring

Published at DZone with permission of Kay Hebbourn, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)