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Social Media Provides Valuable Marketing Opportunities For Small Businesses

10.01.2013
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Social media is one of the most cost-effective and dynamic tools for small businesses to use to market and advertise their products and services. Once the realm of college students, social media users now cover a wide spectrum of ages, geographical locations, and socio-economic backgrounds. Social media is now all but a necessity for any business that has an online presence; the ability it offers to reach a vast audience at a small cost is simply unparalleled.

The Organic Nature of Effective Social Media Marketing

Effective Small Business Social Media campaigns create a communal environment in which followers and the business interact in a friendly and unassuming manner. Modern marketing techniques have shifted to a more natural or “organic” approach to reaching consumers; the days of inundating people with repetitive messages and information are over. Social media gives small businesses the ability to interact with customers in an engaging manner through the use of informative and entertaining text, images, and videos.

The Value Mobile User Friendly Social Media

Industry experts estimate that the majority of internet access will eventually be done via smart phones, tablets, and other mobile devices. Following this trend, mobile device users are increasingly using mobile web applications to stay connected with social media throughout their daily activities. Small businesses that keep an eye towards maintaining a mobile friendly social media presence are likely to reach larger audiences and reap the best possible marketing and advertising results.

High Potential Pay Per Click Social Media Advertising

While social media marketing doesn’t necessarily require any spending, the pay per click (PPC) advertising opportunities offered by social media sites can be highly effective. The immense amount of personal information that users provide on social media gives the sites the ability to target the intended market with pin point accuracy. Instead of utilizing the “throw out a wide net” PPC approach of the past, social media PPC ads are placed to attract the users that are most likely to click through or “like” the advertisement. When properly designed and managed, social media PPCs will help small businesses develop a bigger following in a relatively short period of time.

Real Time Monitoring of Customer Reaction

The ability to monitor and learn from conversations between customers or current clients is one of the most valuable benefits provided by social media. The ideal communal and organic social media environment encourages discussions and comments regarding a business’s products and services, giving the business a consistent overview of their target consumers’ needs. This allows businesses to analyze any customer complaints, compliments, requests, and monitor satisfaction levels of current clients.

The Value of Professional Social Media Management Services

Small businesses that want to get the most out of their social media use often team up with outside services to develop the most effective social media presence possible. Outside social media development services start by creating campaigns that are custom tailored to each client from the ground up. Once a business’s “page” or site is custom built, the service will typically manage the campaign to ensure that all content and updates will attract and continually engage with the target market. Working with these services is a team project, allowing the business to manage their social media in tandem with outside help to ensure continued results. Business related social media is an increasingly competitive environment; professional assistance is one of the best ways to stay ahead of the curve.

Social media continues to play a vital role in business branding, advertising, customer interaction, and all around marketing. Small businesses now have the opportunity to compete against larger competitors without breaking the bank, as well have the opportunity to develop quality relationship with target customers and further build on relationships with current clients. With some social media sites attracting over a billion active users, this is a tool that no business should go without.

Article Written by Thomas Gibbs of Technedted.com. Follow Thomas on Twitter @captain_TOM_T for more marketing tips and updates. 

Published at DZone with permission of Paul Andrews, author and DZone MVB.

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)