What is the future of Marketing Innovation?
I think we’ll see more customer-centric CMOs. We’ll see more human brands, interacting with their...
0 replies - 284 views - 05/25/13 by Michael Brenner in Articles
Google have gone an awfully long way to changing how we view geographic information. Google Maps and Google Earth have allowed us to digitally explore...
0 replies - 130 views - 05/25/13 by Adi Gaskell in Articles
I just completed one of the most inspiring runs of my life.
Not fast. Not far. But it left me with a lesson I’ll carry forever.
So how does...
0 replies - 376 views - 05/24/13 by Christopher Taylor in Articles
Noted Nazi propogandaist Joseph Goebbels famously said that if you
repeat a lie often enough, sooner or later people will come to regard it
as the...
0 replies - 393 views - 05/24/13 by Adi Gaskell in Articles
In Charles Dickens classic Oliver Twist, the character Mr Bumble is informed that “the law supposes that your wife acts under your direction”. It...
0 replies - 167 views - 05/24/13 by Adi Gaskell in Articles
Ernst & Young recently “discovered” that employees will resort to corruption and fraud when they are squeezed by management. Or, in other words, when...
0 replies - 176 views - 05/24/13 by Jurgen Appelo in Articles
Earlier this month I wrote about a new service called Bonus.ly.
The idea behind the site is quite simple. Each month employees are
allocated a...
0 replies - 90 views - 05/23/13 by Adi Gaskell in Articles
Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people?
And that number is projected to...
0 replies - 252 views - 05/23/13 by Michael Brenner in Articles
Crowdfunding is undoubtedly in the midst of a wave of publicity at
the moment, be it through commercial sites such as Kickstarter, or the
increasing number...
0 replies - 99 views - 05/23/13 by Adi Gaskell in Articles
Imagine that you're planning your next product launch -- and it's going to be big.
As the product marketing manager, you're excited to focus squarely on...
0 replies - 346 views - 05/22/13 by Jive Community in Articles
OK, so you now have a digital workplace strategy showing the direction you need to move in; a governance
framwework to show who is responsible for...
0 replies - 226 views - 05/22/13 by Mark Morrell in Articles
Social business has massive potential to change how your organisation
operates. As with many social based work however, the failure rate
remains...
0 replies - 258 views - 05/22/13 by Adi Gaskell in Articles
For starters, I think the word Social must not be put in the wrong
context. In the case of social media and social business the opposite of
social is not...
0 replies - 110 views - 05/22/13 by Rogier Noort in Articles
Last week
I wrote about a novel project being run in Bogota, Columbia that is
attempting to crowdsource the funding of a new skyscraper. The Prodigy...
0 replies - 133 views - 05/22/13 by Adi Gaskell in Articles
A short while back we wrote The Complete A-Z of Crowdfunding,
which received some very positive feedback so we thought hey, why not
make it a permanent...
0 replies - 595 views - 05/21/13 by Dan Salganik in Articles
