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Finding the Holy Grail of marketing

A remarkable amount of change in the consumer world is ushering in a new definition of loyalty. What have long been static programs of points and plastic...

0 replies - 198 views - 05/02/13 by Christopher Taylor in Articles

Can Twitter predict box office success?

The use of social data to predict the future is growing ever more widespread.  Only last week researchers believed that they could predict stock market...

0 replies - 231 views - 05/02/13 by Adi Gaskell in Articles

5 Mindset Shifts Marketing Leaders Must Make

We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on...

0 replies - 186 views - 05/02/13 by Michael Brenner in Articles

Teamwork is good, right?

In many workplaces across the land, organisations are trying to foster a culture of collaboration, with knowledge flowing across departmental lines and...

0 replies - 511 views - 05/01/13 by Adi Gaskell in Articles

The days of knowledge management are over. We need knowledge architects

If you want to find one of the most vague, misunderstood, but critical roles in an enterprise it’s probably in a division called “knowledge...

0 replies - 1056 views - 05/01/13 by Josh Dormont in Articles

Technology is easy... People are hard!

Often when a company is rolling out a social business or enterprise collaboration project, the technology will be the “shiny new toy” part of the...

0 replies - 385 views - 05/01/13 by Jive Community in Articles

Using mobile phones to improve congestion

Earlier this year some research emerged from MIT that used the data we transmit via our mobile phones to aid traffic management, and in particular to...

0 replies - 240 views - 05/01/13 by Adi Gaskell in Articles

Customers want an experience retailers aren’t delivering

The public wants both a seamless shopping experience across any retail channel (mobile, online, in store) and is happy to research online (AKA...

0 replies - 178 views - 05/01/13 by Christopher Taylor in Articles

Is HealthUnlocked Heralding the Rise of Social Healthcare?

The role of social media in healthcare is growing rapidly.  Earlier this year research found that 60% of us head online for information when we become...

0 replies - 585 views - 04/30/13 by Adi Gaskell in Articles

How To Find The Right Social Media Platform For Your Niche

Finding the right social media platform for your niche is not as straight forward as you might think. Is there a specific one to start with? Should...

0 replies - 256 views - 04/30/13 by Rogier Noort in Articles

Can Facebook predict the obesity of a town?

With the realms of data available on the web, the number of uses for that data continues to rise.  Last week we saw researchers claim that they could...

0 replies - 231 views - 04/30/13 by Adi Gaskell in Articles

Critical Mass Builds a Powerful Employee Community

Critical Mass is a global leader in digital marketing, that not only presents marketing services, but also aspires to provide an "extraordinary experience"-...

0 replies - 210 views - 04/30/13 by Jive Community in Articles

The Problem with Traditional Intranets

In order to be a high performer, a knowledge worker must always:focus on the right taskshave all the skills necessary for the rolework as efficiently as...

0 replies - 227 views - 04/29/13 by Jive Community in Articles

The digital transformation of healthcare

Michael Fitzgerald, contributing editor at MIT Sloan Management Review, talks with WellPoint executive Lori Beer about how the company, which is one of the...

0 replies - 238 views - 04/29/13 by Adi Gaskell in Articles

Chasing the technology rabbit

A few months back we decided to try out Amazon Prime just to test out alternatives to Netflix. What we didn’t expect to have and now depend on is the...

0 replies - 181 views - 04/29/13 by Christopher Taylor in Articles