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Focus On Your Customer’s Brand In The Future of Marketing

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of...

0 replies - 722 views - 03/12/13 by Michael Brenner in Articles

Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy

Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand...

0 replies - 1161 views - 03/12/13 by Steve Farnsworth in Articles

The journey towards a truly social business starts from within

Jay Deragon wrote a great post yesterday that made me wake up early this morning to write this post. I believe Jay has a very important point that it is...

0 replies - 435 views - 03/12/13 by Oscar Berg in Articles

Is Your Brand as Dynamic as Google's?

It used to be said that your logo should never change.  However, the internet and social media in particular have changed all that.  Companies, of...

0 replies - 787 views - 03/11/13 by Kay Hebbourn in Articles

How To Set Up Google Analytics Goal Tracking

So, your website is up and running, your Google Analytics code is tracking correctly and your bounce rate and pages per visit are looking good, my website must...

1 replies - 969 views - 03/11/13 by David Shaw in Articles

Should e-commerce sites be collaborating with their competitors?

I’ve been reading an interesting report today by supply chain and logistics company DHL (it’s embedded below).  The report looks at the need for...

0 replies - 643 views - 03/11/13 by Adi Gaskell in Articles

Is the golden 90:9:1 rule of online communities dead?

The 1% rule is deeply ingrained in the culture of online communities.  It states that for every 100 members of a community, 1 will generate new...

0 replies - 451 views - 03/11/13 by Adi Gaskell in Articles

The Future of Social Business

Recap of MidMarket IBM Social Business’s Futurecast * Most midsized businesses are still early in the process, and trying to figure out the tools...

0 replies - 357 views - 03/11/13 by Steve Farnsworth in Articles

Creating a plug ‘n’ play enterprise

In the last 12 months we’ve seen a big push from the new media marketers and enterprise social vendors towards promoting both the connected enterprise...

0 replies - 433 views - 03/10/13 by Christopher Taylor in Articles

Personal branding vs corporate branding

The whole personal branding sphere is taking off in a big way, with individuals using social media to build a brand, and in many cases a following for...

0 replies - 426 views - 03/08/13 by Adi Gaskell in Articles

2013 SEO 101 | The New Search Engine Optimization | Being the Source of Real Content

S.E.O. in 2013 is more about the syndication and distribution of real content than it is about on-site optimization – which is done mostly by a...

0 replies - 621 views - 03/08/13 by Israel Rothman in Articles

Future of Marketing Interview with Mark Schaefer: Is Search Dead?

What is the Future of Marketing? Will it be defined by the implications of the social business? Or the rise of content marketing? Will it be found...

0 replies - 573 views - 03/08/13 by Michael Brenner in Articles

Mobile App Marketing Problems

 I love the mobile apps business. If done right, there’s a lot of money to be made here. At Collectorz.com, we’ve been selling apps since May 2009 and...

0 replies - 728 views - 03/07/13 by Alwin Hoogerdijk in Articles

How to Make Your Article Marketing Campaign Social and Successful

To have a really successful article marketing campaign, you need to combine old school  internet marketing  techniques with social and conversational...

0 replies - 930 views - 03/07/13 by Kay Hebbourn in Articles

Altimeter's Six Stages of Social Business Maturity

As with any new technology, rates of adoption vary considerably across the marketplace, and social business is no different. A few years ago Gartner...

0 replies - 801 views - 03/07/13 by Adi Gaskell in Articles