Imagine that you're planning your next product launch -- and it's going to be big.
As the product marketing manager, you're excited to focus squarely on...
0 replies - 348 views - 05/22/13 by Jive Community in Articles
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered...
0 replies - 149 views - 05/17/13 by Michael Brenner in Articles
Video is powerful because it shows there are people behind your
business, which is important for building a strong brand that people can
relate to. But how...
0 replies - 399 views - 05/14/13 by Steve Farnsworth in Articles
Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content....
0 replies - 441 views - 04/25/13 by Michael Brenner in Articles
Content
marketing is arguably the fastest growing part of the online marketing
world. Companies are increasingly reaching out to bloggers in an...
0 replies - 250 views - 04/18/13 by Adi Gaskell in Articles
So you want to blog, huh? Where do you start?
You start with buying a book. Not just any book, but “Born to Blog: Building Your Blog for Personal and...
0 replies - 786 views - 04/09/13 by Rogier Noort in Articles
Blogging has never been more popular, but whilst the Levinson enquiry
poo poo’d the power of blogs by stating that the majority of them are
seldom read...
0 replies - 933 views - 04/01/13 by Adi Gaskell in Articles
I get the calls all the time:“I know I need to do something with social media, but I do not understand what is is, or how it can help...
0 replies - 582 views - 03/28/13 by Israel Rothman in Articles
If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “The A-Team.”
It included a motley cast of characters who...
0 replies - 773 views - 03/20/13 by Michael Brenner in Articles
A well run blog or website can be a great asset to a business. There
are a lot of people who make serious money by running websites. Contrary
to...
0 replies - 1813 views - 03/14/13 by David Shaw in Articles
Business Week
ran a story recently talking about the importance travel website
Expedia were placing on blogger outreach as part of their marketing...
0 replies - 1227 views - 03/08/13 by Adi Gaskell in Articles
So says the latest Technorati digital influence report
anyway. It should be noted as a caveat of course that Technorati are a
blog search engine, so...
0 replies - 624 views - 03/07/13 by Adi Gaskell in Articles
How does a company move from becoming a promoter of their stuff to a
provider of business insights? How do brands become publishers without
hiring...
0 replies - 759 views - 03/05/13 by Michael Brenner in Articles
The next time you are struggling to produce content for your web site
or blog, it might be time that you start to think about a template or
formula that...
0 replies - 1278 views - 02/21/13 by David Shaw in Articles
Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most...
0 replies - 375 views - 02/19/13 by Michael Brenner in Articles
