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Why You Need to be Following Customers on Social

We all know how much social media has revolutionized both the Internet and the business world, and what kind of impact it’s had on sales. In fact, Duane...

0 replies - 307 views - 06/14/13 by David Austin in Articles

Boosting CRM: Include Non Sales-Facing Functions

In previous articles in this series on CRM adoption, we have focused on ways to boost support and participation from sales makers because, arguably, they...

0 replies - 537 views - 05/15/13 by David Austin in Articles

Want to Boost CRM? Start at the Top

Want to Boost CRM? Start at the Top I don’t know of a sales organization anywhere that isn’t scrambling to find an edge to help them drive more business...

0 replies - 236 views - 05/10/13 by David Austin in Articles

Finding the Holy Grail of marketing

A remarkable amount of change in the consumer world is ushering in a new definition of loyalty. What have long been static programs of points and plastic...

0 replies - 260 views - 05/02/13 by Christopher Taylor in Articles

Getting More ROI from CRM

Getting More ROI from CRM The trend for many years has been toward technology-based Customer Relationship Management Systems (CRMs) and yet research...

0 replies - 966 views - 04/27/13 by David Austin in Articles

Don’t think like your customers, get them to think like you!

Predictive analytics is big business now. Hand in hand with Big Data they represent one of the only ways to get to know your consumer market and...

0 replies - 735 views - 04/10/13 by Christopher Taylor in Articles

6 steps to get started with Social CRM

With an ever increasing number of customers engaging with companies via social media, building this social data into your customer relationship...

0 replies - 1212 views - 03/26/13 by Adi Gaskell in Articles

New cloud-based social monitoring tool from IntelliBuzz

Social media monitoring is a key component of any social business initiative.  IntelliBuzz are one of the lead players in this market, and they've...

0 replies - 803 views - 02/16/13 by Adi Gaskell in Articles