There’s a truth in customer experience management brought about by
rapidly changing technology—marketers are better off 80% right today
than 100% right...
0 replies - 721 views - 02/23/14 by Christopher Taylor in Articles
We spent the past two weeks in Peru and had a great chance to go back
in customer experience time. For people accustomed to shopping,
0 replies - 523 views - 12/02/13 by Christopher Taylor in Articles
Today, I found out that a major electronics retailer no longer
considers me a high-value customer. As I left the register, they
reminded me that I had 15...
0 replies - 991 views - 08/17/13 by Christopher Taylor in Articles
Many surveys have shown how poor employee engagement currently is around the world. Few of those studies actually go into detail as to why this is a big...
0 replies - 782 views - 08/01/13 by Adi Gaskell in Articles
Forrester’s Emily Collins recently published Build a Road Map to Intelligent Loyalty - a report that spotlights three maturity stages which clearly...
0 replies - 824 views - 07/31/13 by Christopher Taylor in Articles
Anyone paying attention realizes we’ve “discovered” loyalty programs all
over again over the past several years. Once the stuff of hotels,...
0 replies - 606 views - 07/15/13 by Christopher Taylor in Articles
Marketers talk about their customer loyalty programs as though getting someone to raise their hand and join the loyal crowd is the moment that...
0 replies - 3817 views - 07/07/13 by Christopher Taylor in Articles
Are you looking at your customers as an opportunity to put cash in
and get cash out of the investment in marketing? Are you talking about
0 replies - 967 views - 06/21/13 by Christopher Taylor in Articles
community manager and social marketing executive essentially wants the
same things: brisk and meaningful participation, a steady stream of
0 replies - 1185 views - 06/16/13 by Jive Community in Articles
Loyalty is evolving quickly with the help of cloud, social, and mobile, but many loyalty programs have
been around, unchanged, for decades. These...
0 replies - 1153 views - 06/02/13 by Christopher Taylor in Articles
As customers we all know the difference between a financial
transaction and a shopping experience. Even though retailers understand
this, the vast majority...
0 replies - 995 views - 05/27/13 by Christopher Taylor in Articles
What if the biggest fans of your brand are able to step outside the
shopping experience simply because they follow their passions?
That’s exactly what...
0 replies - 1548 views - 04/09/13 by Christopher Taylor in Articles