Real-time marketing is all the rage, though as TIBCO Loyalty Lab’s
David Rosen is quick to point out, brands really need to be focused on right
time...
0 replies - 135 views - 05/07/13 by Christopher Taylor in Articles
A remarkable amount of change in the consumer world is ushering in a
new definition of loyalty. What have long been static programs of points
and plastic...
0 replies - 181 views - 05/02/13 by Christopher Taylor in Articles
We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on...
0 replies - 175 views - 05/02/13 by Michael Brenner in Articles
Going to market effectively these days, no matter what business
you’re in, means relating to customers as individuals — even if there
are millions of...
0 replies - 693 views - 04/26/13 by Christopher Taylor in Articles
Over
the last few years marketers have become increasingly knowledgable and
skilled in social media strategy and tactics. We've dedicated resources
...
0 replies - 222 views - 04/25/13 by Jive Community in Articles
Has the rise of digital, social and mobile technologies affected your
marketing organization? In response to these rapid changes in the way
everyone on the...
0 replies - 254 views - 04/19/13 by Michael Brenner in Articles
This year, Porsche is celebrating a special anniversary: 50 years of
the Porsche 911, its first prestige car model launched back in 1963. And
with this,...
0 replies - 266 views - 04/19/13 by Christopher Taylor in Articles
Thinking of all the individual moving parts, that marketing departments are responsible for, as a whole is not intuitive. As marketers we use words like touch...
0 replies - 397 views - 03/18/13 by Steve Farnsworth in Articles
“Data is the new oil.” That was one of my favorite quotes from a conference I attended earlier this year.
The businesses that can harvest and take...
0 replies - 1311 views - 03/01/13 by Michael Brenner in Articles
When done right, effective marketing will generate a quantifiable “multiplier effect.”
While social media gets much of the recent credit for this...
0 replies - 817 views - 02/26/13 by Michael Brenner in Articles
Predicting
the best time to do things online is an ongoing challenge, whether it's
the best time to write a tweet or put out an advert. A new model...
0 replies - 774 views - 02/21/13 by Adi Gaskell in Articles
Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer.Mark identified culture as the key differentiator of a successful...
0 replies - 1081 views - 02/20/13 by Michael Brenner in Articles
Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer.Mark identified culture as the key differentiator of a successful...
0 replies - 287 views - 02/20/13 by Michael Brenner in Articles
Lots of things about software-as-a-service (SaaS) are new: the business model, the delivery model, the development model.
But that doesn't always mean...
1 replies - 1095 views - 02/14/13 by Peter Cohen in Articles
Want to know a low cost, highly effective way to convey your company
story and image? Here’s an often overlooked secret: team photos on your
website and...
0 replies - 1056 views - 02/13/13 by Bootstrap Mark... in Articles
