Are you looking at your customers as an opportunity to put cash in
and get cash out of the investment in marketing? Are you talking about
0 replies - 864 views - 06/21/13 by Christopher Taylor in Articles
conferences are increasingly interactive affairs. It's common for
events to have Twitter walls throughout the venue where delegates,...
0 replies - 729 views - 06/19/13 by Adi Gaskell in Articles
I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing...
0 replies - 843 views - 06/13/13 by Michael Brenner in Articles
Quick: when someone says “IT,” what comes to mind? Usually, people
think of the systems they use as employees inside organizations — not
0 replies - 404 views - 06/13/13 by Christopher Taylor in Articles
Loyalty is evolving quickly with the help of cloud, social, and mobile, but many loyalty programs have
been around, unchanged, for decades. These...
0 replies - 991 views - 06/01/13 by Christopher Taylor in Articles
This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association.
Labeled “Blaze” this event...
0 replies - 411 views - 05/31/13 by Michael Brenner in Articles
What is the future of Marketing Innovation?
I think we’ll see more customer-centric CMOs. We’ll see more human brands, interacting with their...
0 replies - 1089 views - 05/25/13 by Michael Brenner in Articles
Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people?
And that number is projected to...
0 replies - 825 views - 05/23/13 by Michael Brenner in Articles
Real-time marketing is all the rage, though as TIBCO Loyalty Lab’s
David Rosen is quick to point out, brands really need to be focused on right
0 replies - 521 views - 05/06/13 by Christopher Taylor in Articles
A remarkable amount of change in the consumer world is ushering in a
new definition of loyalty. What have long been static programs of points
0 replies - 502 views - 05/02/13 by Christopher Taylor in Articles
We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on...
0 replies - 431 views - 05/02/13 by Michael Brenner in Articles
Going to market effectively these days, no matter what business
you’re in, means relating to customers as individuals — even if there
are millions of...
0 replies - 1182 views - 04/26/13 by Christopher Taylor in Articles
the last few years marketers have become increasingly knowledgable and
skilled in social media strategy and tactics. We've dedicated resources
0 replies - 505 views - 04/24/13 by Jive Community in Articles
Has the rise of digital, social and mobile technologies affected your
marketing organization? In response to these rapid changes in the way
everyone on the...
0 replies - 538 views - 04/19/13 by Michael Brenner in Articles
This year, Porsche is celebrating a special anniversary: 50 years of
the Porsche 911, its first prestige car model launched back in 1963. And
0 replies - 700 views - 04/19/13 by Christopher Taylor in Articles