There is an interesting, and growing, trend of patients tapping into the power of social media to help one another with their conditions. Earlier in the...
0 replies - 115 views - 05/15/13 by Adi Gaskell in Articles
Forums are the untrendy side of social media, but have been the
bedrock of social interaction online for well over a decade now.
Throughout that...
0 replies - 1341 views - 05/11/13 by Adi Gaskell in Articles
There is lots of good research supporting the strong role brand communities play in retaining customers, getting them to spend more and indeed attracting new...
0 replies - 645 views - 02/12/13 by Adi Gaskell in Articles
When you start out with your online community you want, indeed need, to create the right culture for your community. You want the habits to form that...
0 replies - 822 views - 02/12/13 by Adi Gaskell in Articles
Determining the return on investment of social media is one of those
issues that has troubled social professionals (ok, mostly marketers)
since social...
0 replies - 861 views - 01/18/13 by Adi Gaskell in Articles
