standard thinking in commercial life, and indeed in any walk of life,
is that image counts for a lot. As such there is an awful lot of time,...
0 replies - 348 views - 02/21/14 by Adi Gaskell in Articles
Last month I wrote a couple of posts
exploring the role of imitation in the innovation process. They looked
in particular at the critical role...
0 replies - 510 views - 02/07/14 by Adi Gaskell in Articles
comments and reviews have a strong impact upon how we perceive things
online is pretty well established. I wrote last year how the first few...
0 replies - 1090 views - 02/01/14 by Adi Gaskell in Articles
Choice is generally seen as a good thing in life, and certainly when compared to the alternative of having no choice. The web offers a playground of...
0 replies - 472 views - 01/11/14 by Adi Gaskell in Articles
essence of a social business is a conscientious one, with employees
generally sticking up for one another and attempting to help wherever...
0 replies - 779 views - 10/31/13 by Adi Gaskell in Articles
the true spirit of social media, I learned last week about a phone call
an associate had received offering him a discounted rate for a product
0 replies - 1448 views - 09/14/13 by Adi Gaskell in Articles
The importance of online reviews
is pretty well documented, with a positive review substantially
improving your business prospects. A new study has...
0 replies - 1338 views - 08/14/13 by Adi Gaskell in Articles
estimated that the global population rises by 200,000 people per day,
which given the planet itself is not growing means we’re getting slowly...
0 replies - 523 views - 08/13/13 by Adi Gaskell in Articles
The illusory superiority bias is one of the more commonplace in
society. If you haven’t come across it before, it’s the psychological
0 replies - 676 views - 06/18/13 by David Austin in Articles
As anyone that’s used online communities will tell you, your avatar
carries more weight than you might have imagined. It often plays a
0 replies - 828 views - 05/08/13 by Adi Gaskell in Articles
In 2001 American energy and services company Enron collapsed into bankruptcy. Apparently, its managers liked their bonuses more than they liked the truth, and...
0 replies - 673 views - 02/22/13 by Jurgen Appelo in Articles
In my opinion there are greater possibilities for using social media and communities within your organisation than their are in more traditional social...
0 replies - 1424 views - 02/21/13 by Adi Gaskell in Articles