ROI

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Let's Measure Something Meaningless

Imagine that the government decided an intake of 2.500 calories per day should be the maximum for each person, regardless of age, gender, health, metabolism,...

0 replies - 281 views - 05/18/13 by Jurgen Appelo in Articles

Adoption Strategies are sometimes more Important than ROI calculations

I've seen many articles, as I gather many of you have as well, extolling the virtues of becoming a 'Social Business”. Not a social business in the sense...

0 replies - 796 views - 04/08/13 by Christopher Blake in Articles

3 types of collaboration to achieve results

Yesterday I wrote about some traps organisations can become ensnared in when attempting to collaborate better.  The gist was that collaborating for...

0 replies - 678 views - 04/04/13 by Adi Gaskell in Articles

4 stage of social business ROI

Earlier this month Altimeter followed in the footsteps of Gartner by releasing a report outlining various stages of social business maturity. Planning –...

0 replies - 814 views - 03/15/13 by Adi Gaskell in Articles

Social media, lies, damn lies and statistics

I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics” in a BtoB Magazine front...

0 replies - 582 views - 03/06/13 by Michael Brenner in Articles

Online communities and self-service

What do you think of when you hear the words ‘self-service’?  If you’re anything like me your mind will wander towards supermarkets.  After...

0 replies - 482 views - 03/03/13 by Adi Gaskell in Articles

How to translate social business into bottom line results

Social Business, and indeed social media in general, often struggles to prove its worth in tangible terms.  I’m talking dollars and cents here. ...

0 replies - 1350 views - 02/15/13 by Adi Gaskell in Articles

UK companies should be embracing social business

That’s the finding of a new survey by Telligent anyway.  The survey discovered that 74% of UK employees said using an enterprise social network would...

0 replies - 720 views - 02/07/13 by Adi Gaskell in Articles

Why social media deserves a smarter ROI

From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners...

0 replies - 915 views - 01/27/13 by Adi Gaskell in Articles

The ROI of social collaboration

Increasing employee collaboration, and indeed wider stakeholder collaboration, is an oft trumpeted benefit of social business software.  I discussed how...

0 replies - 785 views - 01/17/13 by Adi Gaskell in Articles

Social Media and Social Business: How are We Using New Resources?

Being a full-fledged member of Generation Y, communicating via social media is as natural as talking via the telephone was to previous generations. ...

0 replies - 559 views - 01/14/13 by Dj Rogers in Articles

Are you measuring what matters?

Measurement has arguably be the topic of social media discussions and blogs this year.  Whilst more and more comment is aimed in the right direction...

0 replies - 904 views - 01/03/13 by Adi Gaskell in Articles