Social Business

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The Palchinsky rules of social business

It’s pretty unlikely that Peter Palchinsky knew much about social business.  He was a Russian engineer who achieved fame in tsarist, and later...

0 replies - 687 views - 03/15/13 by Adi Gaskell in Articles

Customer Engagement Starts First With Employee Engagement

Engaging the customer has firmly become part of buzzword soup. Sadly, when that happens little is actually done to achieve the thing it originally meant....

0 replies - 459 views - 03/14/13 by Steve Farnsworth in Articles

Privacy, sharing and trust in social business

The whole social business concept rests on our comfort sharing things online, whether that's via a private network or out in the public sphere. ...

0 replies - 268 views - 03/14/13 by Adi Gaskell in Articles

Getting valid benchmarking data

In my other benchmarking posts I’ve explained that you’ll never get to a level of precision where you will truly have an exact comparative benchmark...

0 replies - 406 views - 03/13/13 by Christopher Taylor in Articles

Social Enterprise Platform Integrated by Design

When ever I present on Enterprise social business, I emphasise having a set of capabilities that are designed as a platform. I thought I would use this post...

0 replies - 459 views - 03/13/13 by Christopher Blake in Articles

The social philosophy

Great changes in our lives ask for great adaptations in our lives. Moving in together, having a baby, starting a new job or a business.., finding out the...

0 replies - 481 views - 03/12/13 by Rogier Noort in Articles

The journey towards a truly social business starts from within

Jay Deragon wrote a great post yesterday that made me wake up early this morning to write this post. I believe Jay has a very important point that it is...

0 replies - 446 views - 03/12/13 by Oscar Berg in Articles

Assorted social business links

Some interesting social business related links here on topics such as the crowdsourcing of brain research and the sharing economy. Ginni Rometty on the future...

0 replies - 636 views - 03/12/13 by Adi Gaskell in Articles

The Future of Social Business

Recap of MidMarket IBM Social Business’s Futurecast * Most midsized businesses are still early in the process, and trying to figure out the tools...

0 replies - 368 views - 03/11/13 by Steve Farnsworth in Articles

Social Business Adoption - What's in it for me?

I have been engaged with a growing number of clients lately with discussions centred around the same topic; how do I get people adopting our Social Business...

0 replies - 814 views - 03/10/13 by Christopher Blake in Articles

Creating a plug ‘n’ play enterprise

In the last 12 months we’ve seen a big push from the new media marketers and enterprise social vendors towards promoting both the connected enterprise...

0 replies - 438 views - 03/10/13 by Christopher Taylor in Articles

Not all businesses are created social

It takes a lot for a business to become a social business. Obviously, having a Facebook page or a Twitter account is only a very small beginning and hardly...

0 replies - 705 views - 03/08/13 by Rogier Noort in Articles

How to Make Your Article Marketing Campaign Social and Successful

To have a really successful article marketing campaign, you need to combine old school  internet marketing  techniques with social and conversational...

0 replies - 949 views - 03/07/13 by Kay Hebbourn in Articles

Altimeter's Six Stages of Social Business Maturity

As with any new technology, rates of adoption vary considerably across the marketplace, and social business is no different. A few years ago Gartner...

0 replies - 812 views - 03/07/13 by Adi Gaskell in Articles

Google Docs is not enterprise collaboration

Google Apps is a service from Google providing independently customisable versions of several Google products under a custom domain name. It features...

0 replies - 429 views - 03/07/13 by Christopher Blake in Articles