What is the future of Marketing Innovation?
I think we’ll see more customer-centric CMOs. We’ll see more human brands, interacting with their...
0 replies - 141 views - 05/25/13 by Michael Brenner in Articles
Last year an employee was sued for taking the Twitter followers he’d
amassed with him when he left his company. The case focused attention
on just...
0 replies - 359 views - 05/21/13 by Adi Gaskell in Articles
The role of social media in civic engagement has been a hot topic
ever since the Arab Spring brought the role it can play to the attention
of the...
0 replies - 386 views - 05/20/13 by Adi Gaskell in Articles
The role of social media during disasters seems to be growing ever
larger. The obvious recent example is during the Boston bombings, where
social...
0 replies - 715 views - 05/17/13 by Adi Gaskell in Articles
It’s pretty rare now to find an organisation that isn’t spending a
decent amount on social media, whether this is hiring personnel to
manage their...
0 replies - 164 views - 05/09/13 by Adi Gaskell in Articles
Just over a week ago, the U.S. stock market plunged
in early afternoon trading with the S&P 500 losing $121 billion of
its value within minutes. This...
0 replies - 381 views - 05/06/13 by Christopher Taylor in Articles
The role of social media in healthcare is growing rapidly. Earlier this year research found that 60% of us head online for information when we become...
0 replies - 589 views - 04/30/13 by Adi Gaskell in Articles
Finding the right social media platform for your niche is not as straight forward as you might think.
Is there a specific one to start with?
Should...
0 replies - 259 views - 04/30/13 by Rogier Noort in Articles
Aside from the obvious humanitarian issues around the recent bombings
in Boston, arguably the biggest story was the role played by social
media, both in...
0 replies - 431 views - 04/25/13 by Adi Gaskell in Articles
Over
the last few years marketers have become increasingly knowledgable and
skilled in social media strategy and tactics. We've dedicated resources
...
0 replies - 239 views - 04/25/13 by Jive Community in Articles
Earlier this year Gartner announced its prediction that the social
business market will be worth nearly $30 billion by 2015. Such scale
has prompted...
0 replies - 581 views - 04/24/13 by Adi Gaskell in Articles
Last year the UK government
produced a report into the best way of both mitigating and responding
to disasters. A major part of it was on the use of...
0 replies - 290 views - 04/23/13 by Adi Gaskell in Articles
Social media is undoubtedly a ubiquitous part of modern life, and illness is a major part of that. Research
conducted recently showed that 60% of us go...
0 replies - 901 views - 04/15/13 by Adi Gaskell in Articles
Some good stuff here from Jim Keenan on the “A Sales Guy” blog. A few really interesting data points in his post:
72.6% of sales people using social...
0 replies - 362 views - 04/13/13 by David Austin in Articles
How do you find the time for social media? This is the question I get asked probably more than any other.
I have four lovely children, a demanding job, a wife...
0 replies - 993 views - 04/10/13 by Michael Brenner in Articles
