Whatever else can be said about Lance Armstrong, it's hard to dispute
his competitive nature. It's arguable that his confession to Oprah
0 replies - 1271 views - 02/06/13 by Adi Gaskell in Articles
From the dawn of the Web, marketers have been bogged down by chasing
the wrong kind of return on investment. In the early days of the Web,
0 replies - 1376 views - 01/27/13 by Adi Gaskell in Articles
Proving the ROI of social technologies is arguably the most pressing issue in the industry today. Senior executives are now demanding
to see how the...
0 replies - 1386 views - 01/23/13 by Adi Gaskell in Articles
Determining the return on investment of social media is one of those
issues that has troubled social professionals (ok, mostly marketers)
0 replies - 1433 views - 01/18/13 by Adi Gaskell in Articles
As regular readers of my blogs will know, I’m a staunch advocate of
the benefits of social media at work. For instance I believe that aside
0 replies - 997 views - 01/17/13 by Adi Gaskell in Articles
Being a full-fledged member of Generation Y, communicating via social media is as natural as talking via the telephone was
to previous generations. ...
0 replies - 995 views - 01/14/13 by Dj Rogers in Articles
Back in August
Charlene Li and her Altimeter group released a report looking at risk
management on social media. A central concern of those surveyed...
1 replies - 3534 views - 12/14/12 by Adi Gaskell in Articles
WARNING: This post contains swear
words. They’re there ‘cause of my mood when I wrote this in reaction to a
gamification discussion. I’m all better...
0 replies - 2561 views - 12/13/12 by Chris Walker in Articles
Social media has arrived with a big bang…and the bang is so big that it is here to stay forever. This is one platform that business owners have tapped the...
0 replies - 1023 views - 08/31/12 by Naresh Parmar in News