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Personal branding vs corporate branding

The whole personal branding sphere is taking off in a big way, with individuals using social media to build a brand, and in many cases a following for...

0 replies - 771 views - 03/19/13 by Adi Gaskell in Articles

Enterprise social, big data and the relevance paradox

Information. We’re all grasping for it, we want it now, we want it all, and in a social and big data context we can have both. Same goes for the...

0 replies - 832 views - 03/09/13 by Christopher Taylor in Articles

Personal branding vs corporate branding

The whole personal branding sphere is taking off in a big way, with individuals using social media to build a brand, and in many cases a following for...

0 replies - 431 views - 03/08/13 by Adi Gaskell in Articles

How to Make Your Article Marketing Campaign Social and Successful

To have a really successful article marketing campaign, you need to combine old school  internet marketing  techniques with social and conversational...

0 replies - 940 views - 03/07/13 by Kay Hebbourn in Articles

Do you have time for social?

Interesting piece  on HBR today on how to make time for social business.  They recommend asking the following questions to ensure you prioritise the...

0 replies - 768 views - 03/07/13 by Adi Gaskell in Articles

How I share and consume social and digital media

I am pretty happy with my current setup for how I consume and share social and digital media. Just the other day I had a quick exchange with Samuel Driessen...

0 replies - 474 views - 03/05/13 by Oscar Berg in Articles

How to deal with complaints on social media

I wrote yesterday about some new research looking at how and when people complain.  It was particularly interesting for social media based customer...

0 replies - 523 views - 03/03/13 by Adi Gaskell in Articles

Social media lets customers complain more often

I wrote last year that complaining should be a major reason for your social media work.  With such a fantastic opportunity to find out what your...

0 replies - 547 views - 03/03/13 by Adi Gaskell in Articles

How social media can predict your future

I’ve written previously about how social business can help to predict the future.  The premise of that rests on the famous William Gibson that the ...

0 replies - 620 views - 03/02/13 by Adi Gaskell in Articles

Big Data for Marketing: I Want my Real Time Dashboard

“Data is the new oil.” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take...

0 replies - 1317 views - 03/01/13 by Michael Brenner in Articles

The world of social media according to Dell

Whilst Dell have not really become a major social business vendor in their own right, they have nevertheless adopted social business tools and philosophies...

0 replies - 638 views - 02/28/13 by Adi Gaskell in Articles

Why do you waste time on social media

Social media still has some way to go before it’s truely accepted in the workplace, with a persistent feeling amongst some managers that it’s a time sink...

0 replies - 338 views - 02/28/13 by Adi Gaskell in Articles

How To Increase Company Social Media Followers

Within the last few years, social media has very quickly taken over our every day world. It has become our main source of communication between friends and...

0 replies - 744 views - 02/25/13 by David Shaw in Articles

The Future of Social Customer Care

The following is an interesting panel discussion hosted by Social@Ogilvy, featuring folks from Time Warner Cable, Lithium Technologies, and Altimeter...

0 replies - 661 views - 02/25/13 by Adi Gaskell in Articles

Social business and the importance of treating rejects well

With many out of work during the global recession, job hunting is a way of life.  Sadly it’s often a thankless task that sees considerable effort put...

0 replies - 559 views - 02/25/13 by Adi Gaskell in Articles