Please review Part 1 of this article before diving in below.
The other software a Social Business needs to have is a Social Media Management System (SMMS)...
0 replies - 630 views - 05/31/13 by Jive Community in Articles
Late last year I wrote
about the failure of my favourite football team in successfully
reaching out to their online community of fans. In that...
0 replies - 514 views - 05/30/13 by Adi Gaskell in Articles
Measuring the impact of a social media engagement
program can seem like a daunting task, especially if you are just
getting started. With...
0 replies - 1177 views - 05/29/13 by Hearsay Social in Articles
One of the great fears of social is the idea that you have to share everything. Well, you don’t.
Also, people who do share everything are rare, and it might...
0 replies - 883 views - 05/28/13 by Rogier Noort in Articles
What is the future of Marketing Innovation?
I think we’ll see more customer-centric CMOs. We’ll see more human brands, interacting with their...
0 replies - 1085 views - 05/25/13 by Michael Brenner in Articles
Last year an employee was sued for taking the Twitter followers he’d
amassed with him when he left his company. The case focused attention
0 replies - 807 views - 05/21/13 by Adi Gaskell in Articles
The role of social media in civic engagement has been a hot topic
ever since the Arab Spring brought the role it can play to the attention
0 replies - 767 views - 05/20/13 by Adi Gaskell in Articles
The role of social media during disasters seems to be growing ever
larger. The obvious recent example is during the Boston bombings, where
0 replies - 1343 views - 05/17/13 by Adi Gaskell in Articles
It’s pretty rare now to find an organisation that isn’t spending a
decent amount on social media, whether this is hiring personnel to
0 replies - 406 views - 05/09/13 by Adi Gaskell in Articles
Just over a week ago, the U.S. stock market plunged
in early afternoon trading with the S&P 500 losing $121 billion of
its value within minutes. This...
0 replies - 691 views - 05/06/13 by Christopher Taylor in Articles
The role of social media in healthcare is growing rapidly. Earlier this year research found that 60% of us head online for information when we become...
0 replies - 1129 views - 04/30/13 by Adi Gaskell in Articles
Finding the right social media platform for your niche is not as straight forward as you might think.
Is there a specific one to start with?
0 replies - 662 views - 04/30/13 by Rogier Noort in Articles
Aside from the obvious humanitarian issues around the recent bombings
in Boston, arguably the biggest story was the role played by social
media, both in...
0 replies - 753 views - 04/25/13 by Adi Gaskell in Articles
the last few years marketers have become increasingly knowledgable and
skilled in social media strategy and tactics. We've dedicated resources
0 replies - 502 views - 04/24/13 by Jive Community in Articles
Earlier this year Gartner announced its prediction that the social
business market will be worth nearly $30 billion by 2015. Such scale
0 replies - 922 views - 04/24/13 by Adi Gaskell in Articles