You have added one new row into the table that has test data in the sensitive column. You now want a query to write the sensitive column in this new row over the rest of the column in the table. The following code does the job:
update SECRET_TABLE set SECRET_COLUMN = SOURCE_TABLE.NOT_SECRET from SECRET_TABLE st1 inner join ( select st2.[ID] as [ignore], st3.[ID], st2.[SECRET_COLUMN] as [NOT_SECRET] from SECRET_TABLE st2 cross join SECRET_TABLE st3 where st2.[ID] = 'not_secret_row_id' ) as SOURCE_TABLE on SOURCE_TABLE.[ID] = st1.[ID]
it is a bit slow due to the cross join but as it was an infrequent task it was not a problem for me. any hints on doing it without the cross join?