SQL Reporting Services Date Conversion
=System.DateTime.ParseExact(Parameters!lic_period_start_date.Value,"dd/MM/yyyy",System.Globalization.DateTimeFormatInfo.InvariantInfo).ToString("yyyyMMdd")
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=System.DateTime.ParseExact(Parameters!lic_period_start_date.Value,"dd/MM/yyyy",System.Globalization.DateTimeFormatInfo.InvariantInfo).ToString("yyyyMMdd")