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Click&Buy
Merchant Manual
WEBPAY Inc.
55 Broad Street, 16th Floor
New York, NY 10004
Tel.: 212 812 2400
Fax: 212 812 7360
service@clickandbuy.com
www.clickandbuy.com Version 2.0, 2006-01-31
Click&Buy Merchant Manual
© Webpay Inc. All rights reserved. Click&Buy and the Click&Buy logo are registered trademarks of
Webpay Inc. Designated trademarks and brands are the property of their respective owners.
Notice of Non-Liability
Webpay, Inc. and the authors assume no liability for errors of omissions, or for damages, resulting
from the use of this manual or the information contained in this manual.
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Table of Contents
Table of Contents
1 Introduction ...................................................................................................................................................1
2 The Principle Behind Click&Buy .................................................................................................................2
2.1 Functionality in Detail ........................................................................................................................................................................ 3
3 Service Area ...................................................................................................................................................5
3.1 Merchant Service Area ....................................................................................................................................................................... 5
3.1.1 Settings ............................................................................................................................................................................... 6
3.1.2 Offer Administration ....................................................................................................................................................... 6
3.1.3 Transactions/Invoices ...................................................................................................................................................... 6
3.1.4 Help ..................................................................................................................................................................................... 6
3.1.5 Logout ................................................................................................................................................................................ 6
4 Settings Merchant ......................................................................................................................................7
4.1 Settings Profile Data ........................................................................................................................................................................ 7
4.1.1 Editing Profile Data .......................................................................................................................................................... 8
4.1.1.1 Personal Data ............................................................................................................................................... 8
4.1.1.2 Email confirmation ....................................................................................................................................... 8
4.1.1.3 Email format .................................................................................................................................................. 8
4.1.1.4 Bank details ................................................................................................................................................... 9
4.1.1.5 Newsletter .................................................................................................................................................... 9
4.1.1.6 Language ......................................................................................................................................................... 9
4.2 Settings Password ..........................................................................................................................................................................10
4.2.1 Changing the password ................................................................................................................................................10
4.2.2 Setting passwords for the Offer Administration and Transactions/Invoices areas ........................................10
4.3 Settings Surf Limit ..........................................................................................................................................................................11
5 Offer Administration ..................................................................................................................................12
5.1 Offer Administration - Pricing Your Offers ................................................................................................................................12
5.1.1 Click&Buy Link ...............................................................................................................................................................12
5.1.2 Click&Buy Transaction Link ........................................................................................................................................12
5.1.3 Click&Buy Subscription Link .......................................................................................................................................13
5.1.4 Click&Buy Easy Collect Link .......................................................................................................................................13
5.1.5 Click&Buy Donation Link .............................................................................................................................................14
5.2 Offer Administration Setting up a Domain ..............................................................................................................................15
5.2.1 Domain URL ...................................................................................................................................................................15
5.2.2 Domain Name ................................................................................................................................................................15
5.2.3 Logo ..................................................................................................................................................................................16
5.2.4 Company Address .........................................................................................................................................................16
5.2.5 Category in the Click&Buy Internet Portal ..............................................................................................................17
5.2.6 Description of Domain Content ................................................................................................................................17
5.2.7 Keywords for the Click&Buy Internet Portal ..........................................................................................................17
5.2.8 Welcome Credit ............................................................................................................................................................17
5.2.9 Registration Credit ........................................................................................................................................................18
5.2.10 Default Country .............................................................................................................................................................18
5.2.11 Selected Language ..........................................................................................................................................................18
5.2.12 Link to Terms & Conditions .......................................................................................................................................19
5.2.13 VAT ...................................................................................................................................................................................19
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Table of Contents
5.2.14 Use Collection Agency .................................................................................................................................................19
5.2.15 Display Price ...................................................................................................................................................................19
5.2.16 Editing Entries .................................................................................................................................................................20
5.2.17 Test Mode .......................................................................................................................................................................21
5.3 Offer Administration - How to Setup a Content Click&Buy Link .........................................................................................22
5.3.1 Pricing Models ................................................................................................................................................................24
5.3.1.1 Example: Pricng a Whole Directory .....................................................................................................24
5.3.1.2 Example: Free Access to the Directory and One Price for All the Containing Webpages .....26
5.3.1.3 Example: Free Access to the Directory and Variable Prices for the Containing Webpages ...27
5.4 Offer Administration - How to Setup an International Offer ................................................................................................30
5.5 Offer Administration Access Control ......................................................................................................................................32
5.5.1 Employees ........................................................................................................................................................................33
5.5.2 Blocked .............................................................................................................................................................................34
5.5.3 Nation Restrictions .......................................................................................................................................................35
5.6 Offer Administration Group Administration ..........................................................................................................................36
5.6.1 Set up a Group ...............................................................................................................................................................36
5.6.2 Define a Rebate for a Group ......................................................................................................................................36
5.6.3 Edit/Delete Group .........................................................................................................................................................37
5.6.4 Adding/Removing Users to/from a Group ...............................................................................................................39
5.6.5 Special Price for Groups ..............................................................................................................................................39
5.7 Offer Administration - Promotion Programs .............................................................................................................................41
5.7.1 Loyality Program ............................................................................................................................................................41
5.7.2 Up-Selling / Cross-Selling Function ............................................................................................................................42
5.7.3 Affiliate Program ............................................................................................................................................................43
5.7.3.1 Setting Up an Affiliate Relationship .......................................................................................................44
5.8 Offer Administration - Reporting ..................................................................................................................................................45
5.8.1 Event Messaging Service ...............................................................................................................................................45
6 Transactions and Invoices ..........................................................................................................................46
6.1 Transactions and Invoices Account Status ..............................................................................................................................46
6.2 Automatic Transmission of Settlement Files ..............................................................................................................................47
6.3 Transactions and Invoices Revenues .........................................................................................................................................48
6.4 Transactions and Invoices - User Settings ...................................................................................................................................51
6.4.1 Transactions and Invoices Transaction Details ...................................................................................................51
6.4.2 Transactions and Invoices Open Sessions ............................................................................................................52
6.4.3 Transactions and Invoices Subscriptions ..............................................................................................................53
6.4.3.1 Canceling a Subscription ..........................................................................................................................53
6.4.4 Transactions and Invoices Discounts .....................................................................................................................54
7 Help ...............................................................................................................................................................55
7.1 Help Tips and Tricks .....................................................................................................................................................................55
7.2 Help FAQ ........................................................................................................................................................................................56
7.3 Contact ................................................................................................................................................................................................57
8 Appendix ......................................................................................................................................................58
8.1 Appendix How an htaccess File Works ...................................................................................................................................58
8.1.1 Sample htaccess File ......................................................................................................................................................58
8.2 Appendix Regular Expressions ...................................................................................................................................................59
8.2.1 Definition of Regular Expressions ..............................................................................................................................59
8.2.2 Special Characters in Regular Expressions ..............................................................................................................59
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Table of Contents
8.3 Appendix HTTP Header Information .......................................................................................................................................61
8.3.1 Header of Transaction-based Links ...........................................................................................................................61
8.3.2 Header Subscriptions ....................................................................................................................................................61
8.3.3 Header of Session-based Links ...................................................................................................................................62
8.4 CSV Files .............................................................................................................................................................................................63
8.4.1 Revenue-related CSV Files ..........................................................................................................................................64
8.4.2 Subscription-related CSV Files ...................................................................................................................................69
8.4.3 Easy Collect-related CSV Files ....................................................................................................................................72
8.4.4 Other CSV Files .............................................................................................................................................................75
8.4.4.1 shareddata.csv .............................................................................................................................................75
8.4.4.2 groupdownload.csv ....................................................................................................................................76
8.5 Popup=0 Functionality .....................................................................................................................................................................77
8.6 How the Click&Buy Content Rewriting Module Works .........................................................................................................78
9 Index .............................................................................................................................................................80
10 Glossary ........................................................................................................................................................82
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Table of Figures
Table of Figures
1 Introduction ...................................................................................................................................................1
2 The Principle Behind Click&Buy .................................................................................................................2
3 Service Area ...................................................................................................................................................5
Fig. 3-1 Merchant Service Area ............................................................................................................................................. 5
4 Settings Merchant ......................................................................................................................................7
Fig. 4-1 Settings Profile Data .............................................................................................................................................. 7
Fig. 4-2 Settings Editing profile data ................................................................................................................................. 8
Fig. 4-3 Settings Password ................................................................................................................................................10
Fig. 4-4 Settings Changing the surf limit ........................................................................................................................11
5 Offer Administration ..................................................................................................................................12
Fig. 5-1 Offer Administration New Domain Domain Setup .................................................................................15
Fig. 5-2 Offer Administration New Domain Domain Setup Domain ..............................................................15
Fig. 5-3 Offer Administration New Domain Domain Setup Name .................................................................15
Fig. 5-4 Offer Administration New Domain Domain Setup Logo ...................................................................16
Fig. 5-5 User Interaction Page .............................................................................................................................................16
Fig. 5-6 Offer Administration New Domain Domain Setup Address .............................................................16
Fig. 5-7 Offer Administration New Domain Domain Setup Category ...........................................................17
Fig. 5-8 Offer Administration New Domain Domain Setup Description .......................................................17
Fig. 5-9 Offer Administration New Domain Domain Setup Keywords .........................................................17
Fig. 5-10 Offer Administration New Domain Domain Setup Welcome Credit .............................................18
Fig. 5-11 Offer Administration New Domain Domain Setup Registration Credit .........................................18
Fig. 5-12 Offer Administration New Domain Domain Setup Default Country ..............................................18
Fig. 5-13 Offer Administration New Domain Domain Setup Language ............................................................19
Fig. 5-14 Offer Administration New Domain Domain Setup Terms & Conditions ......................................19
Fig. 5-15 Offer Administration New Domain Domain Setup VAT ....................................................................19
Fig. 5-16 Offer Administration New Domain Domain Setup Use Collection Agency ..................................19
Fig. 5-17 Offer Administration New Domain Domain Setup Display Price ....................................................20
Fig. 5-18 Offer Administration Domain Administration Editing a Domain I .......................................................20
Fig. 5-19 Offer Administration Domain Administration Test Mode .....................................................................21
Fig. 5-20 Offer Administration Domain Administration ..............................................................................................22
Fig. 5-21 Offer Administration Domain Administration Link list ...........................................................................23
Fig. 5-22 Offer Administration Domain Administration Link list ...........................................................................23
Fig. 5-23 Offer Administration Link List Example: One Directory, One Price Flow Diagram ....................25
Fig. 5-24 Offer Administration Link List Example: One Directory, One Price Per Unit Flow Diagram ...26
Fig. 5-25 Offer Administration Link List Example: File Name Flow Diagram ..................................................28
Fig. 5-26 Offer Administration International Offers UIP .........................................................................................30
Fig. 5-27 Offer Administration Access Control ............................................................................................................32
Fig. 5-28 Blocked Users ..........................................................................................................................................................34
Fig. 5-29 Blocking Access From Selected Countries ........................................................................................................35
Fig. 5-30 Offer Administration Group Administration, adding a new group ..........................................................36
Fig. 5-31 Offer Administration Group Administration Editing a Group Selecting a Group ........................37
Fig. 5-32 Offer Administration Group Administration Editing a Group Changing a Group ........................37
Fig. 5-33 Offer Administration Group Administration Editing a Group Changing a Group ........................38
Fig. 5-34 Offer Administration Group Administration User List ...........................................................................39
Fig. 5-35 Offer Administration Group Administration Group Prices ...................................................................40
Fig. 5-36 Offer Administration Promotion navigation ..................................................................................................41
Fig. 5-37 Offer Administration Promotion overview ...................................................................................................42
Fig. 5-38 Offer Administration Up- and Cross-Selling function .................................................................................43
6 Transactions and Invoices ..........................................................................................................................46
Fig. 6-1 Transactions/Invoices Account Status ............................................................................................................46
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Table of Figures
Fig. 6-2 Transactions/Invoices Revenues CSV files ..................................................................................................48
Fig. 6-3 Transactions/Invoices Revenues .......................................................................................................................48
Fig. 6-4 Transactions/Invoices Revenues Show Links .............................................................................................49
Fig. 6-5 Transactions/Invoices Revenues View Details ...........................................................................................50
Fig. 6-6 Transactions/Invoices Revenues URLs ........................................................................................................50
Fig. 6-7 Transactions and Invoices Transaction Details .............................................................................................51
Fig. 6-8 Transactions and Invoices Open Sessions .....................................................................................................52
Fig. 6-9 Transactions and Invoices Subscriptions ........................................................................................................53
Fig. 6-10 Transactions and Invoices Discounts ..............................................................................................................54
7 Help ...............................................................................................................................................................55
Fig. 7-1 Help Tips and Tricks ...........................................................................................................................................55
Fig. 7-2 Help FAQ ..............................................................................................................................................................56
8 Appendix ......................................................................................................................................................58
Fig. 8-1 Example of an htaccess file ....................................................................................................................................58
Fig. 8-2 Transactions/Invoices Revenues Selecting the csv version .....................................................................63
Fig. 8-3 content rewriting process .....................................................................................................................................79
9 Index .............................................................................................................................................................80
10 Glossary ........................................................................................................................................................82
-V-
Introduction
1 Introduction
This manual is written for merchants and developers who implement and use the Click&Buy system
and now want to get an overview of all available functionalities in the merchant service area.
Structure of this Documentation:
This manual is structured according to your service area. All functionalities are described with
screenshots. Most of the time the displayed screenshots refer to the service area of premium ac-
counts. The service area of basic accounts may differ to a certain extend. Some parts and functions
are only available for premium accounts and these are flagged with this icon:
Paths are illustrated in this manual like this: >>path>>this way
Buttons that you can (or should) click are illustrated like this: [-> click here].
All figures are listed together in the table of figures. If you are looking for a particular screenshot or
diagram, you can do so directly in this table.
The glossary included in this manual provides you with clear and concise descriptions of the most
important terms.
More detailled information about single functions like e.g. subscriptions, the Event Messaging Service,
etc. can be found in so-called module manuals. The module manuals are available separately or as a
combined "Click&Buy Module Descriptions" manual. Please contact your account manager to receive
those. References to these manuals are flagged accordingly.
In conclusion:
A manual is only useful to the extent that it is up to date. We therefore ask for your active support
in this respect. Should you find any errors in it, or if there are process flows that have changed since
its release, please let us know.
Byung-Jun Park (byung-jun.park@firstgate.de) will be grateful for any and all comments.
We hope you enjoy this new manual, and hope it helps you achieve your goals!
-1-
The Principle Behind Click&Buy
2 The Principle Behind Click&Buy
Click&Buy is a comfortable payment solution for internet purchases. Users only need to register
once with Click&Buy; after registration they can simply and easily purchase access to the premium
content and services offered on the Internet by you and other merchants.
For you as merchant of digital content as well as goods distributed over the internet, Click&Buy offers
a comprehensive solution for billing your offer which is as simple as efficient. This makes it an ideal
solution for conveniently making money on the Internet.
The all-encompassing Click&Buy solution largely outperforms pure billing systems covering just the
basic "purchase recording - billing - payment collection" service.
Prior to the actual sale, the functionality of the Click&Buy system enables you to price your offers in
a professional way. It provides offer administration and access control methods that exactly match
your requirements, along with the ability to incorporate affiliate relationships to increase user
numbers. The sophisticated billing logic allows to settle purchase transactions per time, per
transaction, or periodically, i.e. on the basis of subscriptions.
You will not need to take care of billing and money collection for every purchase transaction. The
Click&Buy solution covers the complete billing and administration process, and includes a multilingual
customer care to facilitate customer communication.
A fully-integrated credit rating system combined with a wide range of state-of-the-art review
procedures and other security features prevent potential misuse and reduce the number of payment
failures to a minimum.
The Click&Buy solution provides comprehensive means to view and administer any and all data be it
regarding your Click&Buy merchant account, your payment preferences, your revenues or your
relationships and customers.
Short-spoken:
The all-encompassing Click&Buy system offers you all the functionality you need for internet
business.
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The Principle Behind Click&Buy
2.1 Functionality in Detail
In the following table the Click&Buy system's diverse features are clearly laid out for you.
On the basis of the two rows on the right hand side you can see whether this functionality is available
for you. The last row shows you whether there is separate module manual for this specific function
available. Please contact your account manager for this manual.
Tab. 2-1 Functionality in Detail
Product feature Brief description Basic Premium Module
account account manual
Pricing models
Pay-per-click Invoicing by sale x x
Pay-per-minute Invoicing by minute x
Subscriptions Invoicing of regular recurring payments with x x
flexible renewal periods, down- and upgrade
function incl. cancellation tool with customized
cancellation periods
Easy Collect/ Transaction Invoicing delayed to user interaction. The x x
Manager transaction manager is a variety of debiting and
payment functions for transactions using SOAP,
including real time fraud protection mechanisms to
minimize bad debts
Transaction module Module for connection to a shopping cart system x x
or database
Donations module Invoicing of donations, Click&Buy donation receipt x
accepted by tax authorities
Combination Combine all of the above pricing models x
International
Multilingual International Click&Buy country portals and x x
payment pages in 10 different languages
International VAT handling Invoicing in accordance of international VAT x x
regulations
Multicurrency Settlement of your offers in many different, x x
international currencies:
EUR - Euro
GBP - Pound
USD - US Dollar
DKK - Danish Kronor
NOK - Norwegian Kronor
SEK - Swedish Kronor
CHF - Swiss Franc
ZAR - South African Rand
AUD - Australian Dollar
NZD - New Zealand Dollar
JPY - Japanese Yen
MXN - Mexican Peso
TRY - New Turkish Lira
CAD - Canadian Dollar
HKD - HongKong Dollar
CNY - Chinese Renminbi Yuan
fixed exchange rates
Risk management
Plausibility-, scoring-, Various tools to minimize fraud: e.g. address x x
creditworthiness checks verification, bank account verification, doublet
check, credit card validation, CVV check, credit-
worthiness, email verification, phone number
verification, mobile phone-PIN authentification,
bank PIN code and much more
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The Principle Behind Click&Buy
Tab. 2-1 Functionality in Detail
Product feature Brief description Basic Premium Module
account account manual
Customized risk levels Fraud protection mechanism targeted to the x x
needs of individual industries
Fraud Detection Server Indiviudally adapted securtiy mechanism by means x x
of different risk classification of the user
Offer administration
User group administration Defining and managing user groups with special x x
rights, for example price advantages or discounts
Rebates Tool to allow discounts for initial purchases x x
inluding instruments to prevent fraudulent use
Flexible offer structure Change prices and offers at any time at no charge, x x
scalable from 0,10 Euro
Promotional activities Loyality program and up-selling/ cross-selling x x
function for increasing your sales
Billing
Invoicing Invoices in behalf of the provider including VAT x x
and customized invoicing information
VAT splitting Specific VAT-rates, for example for societies or x x
donations
Management of receivables
Reminder Invoices in behalf of the provider including VAT x x
and customized invoicing information
Chargebacks Chargeback handling at no extra charge x x
Collection function Pan-European collection services without x x
additional costs
Customer support
Consulting and Support Professional customer care - 7 days a week x x
Complaints, Individual customer care, processing of complaints x x
Cancellations and cancellations processed through the local
Click&Buy call centres
Reporting
Sales overview Real time overviews of sales available in your x x
password protected service area
csv files Detailed sales and purchase overviews for x x x
download or via automatic mail-order in csv
format
Reporting tools Produce and analyse reports on sales, buying x x
behaviour and demographic customer data
Event Messaging Event protocols and status requests via XML x x
System security
SSL encryption SSL encryption of all communication between x x
customer, merchant and Click&Buy
Security concept Multiple concurrent servers technology in highly x x
secured computer centre with 24/7 monitoring,
firewalls, backups and support by network experts
System performance Reliability by means of multiple concurrent servers x x
technology in highly secured computer centre
Services
Marketing consulting Expert advise how to optimise your offer, creative x
consulting, promotion- and marketing campaigns
Affiliates Successful cooperation with well-known and top x
selling Click&Buy merchants
-4-
Service Area
3 Service Area
3.1 Merchant Service Area
Logging in to the Click&Buy system will lead you to the start page. In the area on the left, you will
find the Merchant Service Area.
Fig. 3-1 Merchant Service Area
This area contains a list of all the main areas, as well as their sub-areas, that you will need to use
Click&Buy. The navigation bar is always visible, so you can easily change from one area within
Click&Buy to another.
Some modules need to be activated by your account support manager. If you should miss anything
Note
on this screen, please contact your account support manager.
-5-
Service Area
3.1.1 Settings
In this area you can administer your profile data, i.e. your address data, password, etc.
For more detailed information, please refer to section 4, page 7ff.
3.1.2 Offer Administration
In this area you can administer your offers which you offer in virtual "shops". These shops are
domains set up in the Click&Buy system. You can set up and modify a domain via this menu item at
any time. Furthermore, you will store here the central information concerning the offer, such as the
access authorizations.
For more detailed information, please refer to section 5.1, page 12ff.
3.1.3 Transactions/Invoices
This area contains all items concerning payments and billing. Here you can view your accounts, check
your revenues and verify your own bills resulting from charges incurred by you for access to other
premium Web pages.
For more detailed information, please refer to section 6.1, page 46ff.
3.1.4 Help
This area provides useful tips and tricks on working with Click&Buy, as well as the FAQ list and
contact information.
For more detailed information, please refer to section 7, page 55ff.
3.1.5 Logout
Always use [-> Logout] to leave the service area. Otherwise, a session that is still running will not be
terminated, and can be misused by another user.
-6-
Settings Merchant
4 Settings Merchant
4.1 Settings Profile Data
Fig. 4-1 Settings Profile Data
In addition to your username and the ID number assigned to you by Click&Buy, the
>>Settings>>Profile Data area also contains your profile data, i.e. the data that you supplied as part
of the merchant registration process.
This area also displays the following information:
· your newsletter subscription status
· your language selection
If your merchant account is also enabled for purchases, the following information is also displayed:
· your choice of whether to receive email confirmation of all your transactions
· the email format you have selected
-7-
Settings Merchant
4.1.1 Editing Profile Data
To make changes in this area (address change, cancellation of newsletter subscription, etc.) click the
[-> Edit] button. This will bring you into the edit page (cf. fig. 4-2).
Fig. 4-2 Settings Editing profile data
4.1.1.1 Personal Data
You can correct your personal data right in the input fields. To make changes to your name or the
company name, please consult your account manager.
4.1.1.2 Email confirmation
In case you have your account enabled for purchases, you can select here if you would like to receive
an email confirmation for each transaction. Enable the checkbox if you want to have all transactions
confirmed via email. If the checkbox is not checked, no email confirmations will be sent.
4.1.1.3 Email format
You can use the radio buttons to choose whether to receive emails in HTML or text format.
-8-
Settings Merchant
4.1.1.4 Bank details
To change your bank account details, you will have to consult your account manager. You cannot
change this information yourself.
4.1.1.5 Newsletter
Enable the checkbox if you want to subscribe to the newsletter. Disabling the checkbox cancels your
newsletter subscription.
4.1.1.6 Language
Use the radio buttons to select the language (German or English) in which you want to view your
Click&Buy service area. The change will take effect only after the data have been saved.
When you have completed updating your profile data, click the [-> Save] button to save the changes
and return to the profile data page.
-9-
Settings - Merchant
4.2 Settings Password
In this area, you can change your password or set optional passwords for the Offer Administration
and Transactions/Invoices areas.
Fig. 4-3 Settings Password
4.2.1 Changing the password
In the >>Settings>>Password area, you can set a new password. To do so, first enter your old
password, followed by your new password. Confirm your new password by re-entering it. Click the
[-> Save] button to save your changes.
Your password must have at least 6 characters. It may consist of only alphabetic characters, numbers
Important
and the special characters (_-.,:;).
To protect your password against unauthorized access, you should avoid using well-known or easy-
Note
to-guess passwords. Your first and last name, the names of family members or pets, the make of your
car and your date of birth are examples of such vulnerable passwords. For maximum protection,
passwords should only be known to yourself, and consist of a combination of alphabetical and
numerical characters.
4.2.2 Setting passwords for the Offer Administration and Transactions/Invoices areas
You can set optional passwords for the Offer Administration and Transactions/Invoices areas. This
allows you to assign different access rights to various employees. You may assign to your
bookkeeping department access to the transactions/invoices area only, and to your webmasters
access to the webpages but not to the transactions/invoices area, for example.
Click the [-> Save] button to confirm your changes.
- 10 -
Settings - Merchant
4.3 Settings Surf Limit
By default, you cannot make purchases with a merchant account. You may, however, have your
merchant account enabled for purchases if you do require this option. To have your account enabled,
please consult your account manager or customer care.
If your merchant account is enabled for purchases, you can set a surf limit in order to better control
your monthly costs.
Select >>Settings>>Surf Limit and enter a monthly limit for yourself.
Click [-> Save] to confirm your entry.
Fig. 4-4 Settings Changing the surf limit
- 11 -
Offer Administration
5 Offer Administration
In the following chapters it is described how to price your products, manage access rights and use
other functions to promote sales.
5.1 Offer Administration - Pricing Your Offers
Only two steps are required to price your offer:
· Create a domain (cf. section 5.2, page 15)
· Set up a Click&Buy link (cf. section 5.3, page 22)
Creating a domain is comparable to setting up a virtual shop. Here you make available all the principal
information for your shop, such as address, company logo, your Terms and Conditions, etc. In
addition to providing a central location for information, the domain is also used to allocate sales to
a shop: Your sales are grouped by domain in your sales statistics and on your billing slip.
The actual pricing of your offers is done by setting up a so-called Click&Buy link, which is created
within a domain. Depending on the type of offer, there are different types of links used for pricing,
as briefly described below:
· Click&Buy Link (cf. section 5.1.1, page 12)
· Click&Buy Transaction Link (cf. section 5.1.2, page 12)
· Click&Buy Subscription Link (cf. section 5.1.3, page 13)
· Click&Buy Easy Collect Link (cf. section 5.1.4, page 13)
· Click&Buy Donation Link (cf. section 5.1.5, page 14)
Merchants with basic accounts are only able to use Click&Buy links. The implementation of these
Note
links is described in the following chapters. For the usage of all other link types there are module
manuals available, but only for merchants with premium accounts. To receive these manuals please
contact your account manager or your account support manager.
5.1.1 Click&Buy Link
The Click&Buy Link is the simplest and quickest way to price offers. A session management is
integrated into the use of this link. In addition to pure pricing, this allows you to manage access to
your digital content and services in a timely manner.
5.1.2 Click&Buy Transaction Link
The Click&Buy transaction system offers the means to perform transaction-based purchases.
Always use the transaction system in the following cases:
· You are a merchant and administer your users (or individual data relating to your users) by
yourself.
· You use a shopping cart feature.
· Purchases are also made using non-PC media
(e.g. when purchasing ring tones or logos for a cell phone).
· Control of access to the content offered is generally not to be exercised using Click&Buy.
- 12 -
Offer Administration
You can find further information about this topic in the module manual "Transaction Systems"
respectively in the "Click&Buy Module Descriptions" manual in the chapter "Transaction Systems".
5.1.3 Click&Buy Subscription Link
The subscription feature enables you as merchant to offer your digital content and services for
repeated use. Your customer will be debited automatically at certain times, depending on the
determined subscription duration and settlement interval.
For the duration of his subscription your customer has unlimited access to the subscription-related
content or to a defined number of services.
The subscription feature can be used in many different ways:
Apart from the classical subscriptions for access to digital contents you can also offer subscriptions
for various services and thus create additional purchase incentives. As an example, merchants for
music downloads can offer a special subscription for frequent customers which enables them to
download a specified amount of music data for a fixed monthly price. Subscriptions for community
memberships or chat services can also be easily set up and debited for using this feature.
As part of the subscription feature are available other useful features:
· Integrated group feature
· Import interface for external IDs
· Internationalization of the offer texts
· Subscription Content Administrator
You can find further information about this topic in the module manual "Subscriptions" respectively
in the "Click&Buy Module Descriptions" manual in the chapter "Subscriptions".
5.1.4 Click&Buy Easy Collect Link
The use of a so-called Easy Collect Link enables you to bill a customer at the time of his/her
interaction. The amount to be invoiced depends on the price of the offer. To invoice a certain price
only after the offer has been used, the user issues you an Easy Collect authorization before the offer
is used. When he/she issues you a an Easy Collect authorization, the user agrees to allow you, as
provider, to charge his/her Click&Buy account at a later time. Click&Buy sets limits on the maximum
amount a supplier can charge an account on a daily basis.
An additional advantage of this feature is the ability to make certain offers available offline as well.
Take as an example a Click&Buy customer who would like to use the service of a call center (e.g.,
legal advice). He calls the service number and gets authorization from a call center agent with his
Click&Buy user name. Now he can issue an Easy Collect authorization by entering his zip code, which
is required for security reasons. To do this, the call center agent calls up a special Click&Buy
authorization page and enters the corresponding data. After the Easy Collect authorization has been
set up in this way, the customer can use the service and the call center agent can enter the amount
to be invoiced in a special payment page.
You can find further information about this topic in the module manual "Easy Collect/ Transaction
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Offer Administration
Manager" respectively in the All-In-One Module Manual in the chapter "Easy Collect/ Transaction
Manager". For Easy Collect based transactions, there is also a SOAP interface available which is
described in the "Easy Collect/ Transaction Manager via SOAP" manual respectively in the chapter
"Easy Collect/ Transaction Manager via SOAP" in the "Click&Buy Module Descriptions" manual.
5.1.5 Click&Buy Donation Link
Is yours a non-profit institution, or do you support charitable projects and do you therefore depend
on donations?
If so, the Click&Buy Donations feature makes it very simple for you to collect donations from your
users. Once you have set up a donation link with us, your users can donate to your cause in a non-
bureaucratic fashion using this link. Donations are then debited automatically using the Click&Buy
customer billing feature, making this a convenient and attractive solution for the user also.
This feature can only be set up by the account support. For further information, please contact your
Account Support Manager.
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Offer Administration
5.2 Offer Administration Setting up a Domain
In the Merchant Service Area, under "Offer Administration", you will find the heading >>New
Domain.
This is where you enter the profile data related to your offer. These data will be required for
administering your "shops" created at a later stage.
Fig. 5-1 Offer Administration New Domain Domain Setup
5.2.1 Domain URL
Enter here the complete domain name of your website (e.g.
"http://
