This example demonstrates how easy it is to copy and paste human-readable text from elsewhere and declare it as a string in your code.

string = <<RUBY_RUBY_RUBY
  <mydoc>
    <someelement attribute="nanoo">Text, text, text</someelement>
  </mydoc>
RUBY_RUBY_RUBY

Note: Remember to encase the text within a pair of strings, any string (the convention is to make it uppercase) and ensure it's not a reserved keyword, or a variable declared already.