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Astroturfing in healthcare

It’s widely believed that our fellow consumer is often the most influential voice when it comes to our purchasing decisions.  This influence has...

0 replies - 466 views - 04/01/14 by Adi Gaskell in Articles

How trustworthy are reviews of doctors?

Reviews are a fundamental part of online life, and many of us now increasingly rely upon the feedback of others before making a purchase.  Such is the...

0 replies - 416 views - 03/25/14 by Adi Gaskell in Articles

Using the crowd to help find the best doctor

It’s rare to do anything these days without first consulting the web to see what other people say about your intended purchase.  Whether it’s...

0 replies - 1771 views - 02/28/14 by Adi Gaskell in Articles

How to Protect Your Online Reputation from Fake Reviews

How your company is perceived online can have a huge impact on customer behaviour. If you receive glowing reviews, then it can rub off positively on other...

0 replies - 836 views - 11/01/13 by Paul Andrews in Articles

A new approach to restaurant reviews

The restaurant industry is without doubt a major user, and indeed beneficiary, of social media.  I wrote recently for instance about how restaurants are...

0 replies - 667 views - 10/28/13 by Adi Gaskell in Articles

The latest in the world of online reviews

I’ve written extensively about the role of online reviews in the past, and in particular the rise of astroturfing, or fake reviews to you and me. ...

0 replies - 1124 views - 09/25/13 by Adi Gaskell in Articles

The social proof of positive comments

The importance of online reviews is pretty well documented, with a positive review substantially improving your business prospects.  A new study has...

0 replies - 1395 views - 08/14/13 by Adi Gaskell in Articles

How online reviews can make or break your business

I was doing some research this summer into the new Google+ Local platform, and in particular their new Zagat review system.  It bought home the...

0 replies - 913 views - 03/07/13 by Adi Gaskell in Articles

Can Facebook likes determine the quality of a hospital?

Whilst social data from the likes of Twitter and Google have been put to worthwhile use, predicting things such as the spread of disease, Facebook has not...

0 replies - 948 views - 03/06/13 by Adi Gaskell in Articles

The Psychology of Reviews

Reviews have really come to the fore this year.  Research has shown that an increase in favourable reviews can make a big difference to whether a...

0 replies - 1721 views - 12/18/12 by Adi Gaskell in Articles