widely believed that our fellow consumer is often the most influential
voice when it comes to our purchasing decisions. This influence has...
0 replies - 466 views - 04/01/14 by Adi Gaskell in Articles
are a fundamental part of online life, and many of us now increasingly
rely upon the feedback of others before making a purchase. Such is the...
0 replies - 416 views - 03/25/14 by Adi Gaskell in Articles
rare to do anything these days without first consulting the web to see
what other people say about your intended purchase. Whether it’s...
0 replies - 1771 views - 02/28/14 by Adi Gaskell in Articles
How your company is perceived online can have a huge impact on customer behaviour. If you receive glowing reviews, then it can rub off positively on other...
0 replies - 836 views - 11/01/13 by Paul Andrews in Articles
The restaurant industry is without doubt a major user, and indeed beneficiary, of social media. I wrote recently
for instance about how restaurants are...
0 replies - 667 views - 10/28/13 by Adi Gaskell in Articles
I’ve written extensively about the role of online reviews in the past, and in particular the rise of astroturfing,
or fake reviews to you and me. ...
0 replies - 1124 views - 09/25/13 by Adi Gaskell in Articles
The importance of online reviews
is pretty well documented, with a positive review substantially
improving your business prospects. A new study has...
0 replies - 1395 views - 08/14/13 by Adi Gaskell in Articles
was doing some research this summer into the new Google+ Local
platform, and in particular their new Zagat review system. It bought
0 replies - 913 views - 03/07/13 by Adi Gaskell in Articles
Whilst social data from the likes of Twitter and Google have been put
to worthwhile use, predicting things such as the spread of disease,
Facebook has not...
0 replies - 948 views - 03/06/13 by Adi Gaskell in Articles
Reviews have really come to the fore this year. Research has shown that an increase in favourable reviews can make a big difference to whether a...
0 replies - 1721 views - 12/18/12 by Adi Gaskell in Articles