ISO 8601 date format for microformats
strftime('%Y-%m-%dT%H:%M:%S%z')
How to use:
<abbr class="dtstart" title="<%= event.start_date.strftime('%Y-%m-%dT%H:%M:%S%z') %>"><%= event.start_date.to_s(:long) %></abbr>
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strftime('%Y-%m-%dT%H:%M:%S%z')
<abbr class="dtstart" title="<%= event.start_date.strftime('%Y-%m-%dT%H:%M:%S%z') %>"><%= event.start_date.to_s(:long) %></abbr>