Setting a string variable with a mult-line text value
1 2 string = <<RUBY_RUBY_RUBY 3 <mydoc> 4 <someelement attribute="nanoo">Text, text, text</someelement> 5 </mydoc> 6 RUBY_RUBY_RUBY 7
Note: Remember to encase the text within a pair of strings, any string (the convention is to make it uppercase) and ensure it's not a reserved keyword, or a variable declared already.